And Facebook’s problems on the subcontinent present an amplified version of the issues it has faced throughout the world, made worse by a lack of resources and a lack of expertise in India’s 22 officially recognized languages. With 340 million people using Facebook’s various social media platforms, India is the company’s largest market.
They provide stark evidence of one of the most serious criticisms levied by human rights activists and politicians against the world-spanning company: It moves into a country without fully understanding its potential impact on local culture and politics, and fails to deploy the resources to act on issues once they occur. The report was one of dozens of studies and memos written by Facebook employees grappling with the effects of the platform on India.